I’m a social-first Creative Director, writer, filmmaker, and creative entrepreneur who believes ideas aren’t real until someone actually makes them. Luckily, making things is pretty much all I’ve done for the last decade.
I’ve created content for brands like L’Oréal, Lysol, Nissan, Toyota, Xbox, and Hilton, and most recently spent a year helping build McCann’s Content Studio from the ground up. As one half of the creative lead team, we oversaw the Reckitt portfolio and took on special projects for Chick-fil-A, Qualcomm, and Microsoft, moving between $10K quick-turn social pieces, $100K conceptual campaigns, and full million-dollar content ecosystems.
My specialty is end-to-end creative: concept it, pitch it, shoot it, fix it in post, and pretend that was the plan all along. We weren’t the “strategy deck” people, we were the team dragging lights across rooftops at 2 a.m. because the idea was worth it. We also trained multiple teams to work the same way so we could feel slightly less feral navigating big-agency chaos.
I care about work that feels true to how people actually scroll, think, behave, laugh, and connect. If there’s a through-line in everything I’ve made, it’s this: make it smart, make it human, and make it something people actually want to share.
(Still can’t dunk, but the 3-point game is solid.)
Me method acting...